About Us – Rangritiya™

Rangritiya™ was born not in a boardroom or studio, but in the memory of a grandmother’s almirah, where carefully folded sarees held more than just threads — they held stories, struggles, celebrations, and silent strength. The idea bloomed from a single belief: that tradition isn’t meant to be tucked away in the past — it's meant to be worn boldly, reimagined gracefully, and carried forward with pride into the everyday life of the modern woman.

In a world sprinting toward fast fashion, we chose to pause.

We chose to breathe.

We chose to listen to the stories of the women around us — the mothers who never bought for themselves, the daughters breaking generational cycles, the fierce dreamers navigating life in sarees and sneakers. We saw a deep need for a space where heritage and individuality could dance together, not just co-exist. Thus, Rangritiya™ emerged — not just as a brand, but as a movement.

We’re not just designing clothes. We’re rekindling pride, reigniting forgotten roots, and redefining what it means to be a modern Indian woman. Every piece we create carries echoes of timeless Indian craftsmanship — fused with a spirit that is unapologetically now. Every fabric we choose is stitched with emotion. Every silhouette tells a story — of a woman who wears her culture like a crown and moves to the rhythm of her own voice.

At Rangritiya™, we celebrate every curve, every scar, every story.

We believe in chaos and calm, softness and strength, tradition and rebellion — all in the same breath. Our collections are crafted not just for the body, but for the soul. They’re a tribute to the woman who refuses to be boxed into definitions. To the woman who knows that being ‘modern’ doesn’t mean letting go of her roots, but embracing them on her own terms.

Some of us grew up watching our mothers drape their dupattas with grace, watching our sisters use mirrors as windows into who they wished to become. Rangritiya™ is a love letter to those memories — and a promise that they will never fade. Every design is rooted in nostalgia, yet tailored for the now. We’re here for the bold hearts, the quiet warriors, the unapologetically expressive — the women who turn sidewalks into runways and everyday routines into rituals of power.

We are not a brand that simply sells clothes. We are a brand that weaves dreams, courage, and culture into every thread. Our mission is to create timeless pieces that spark connection — between past and present, tradition and trend, emotion and expression.

This isn’t just fashion. This is emotion. This is identity. This is legacy.

This is Rangritiya™ — Ethnic Roots, Modern Vibes.